50M+ Impressions
25M Views
12% Engagement
Authentic Ramadan storytelling connecting with the MENA community through shared values and heritage.
The Brief
SHEGLAM needed to move beyond product features and connect deeply with the MENA audience during the most significant cultural window of the year: Ramadan.
The Execution
We pivoted from standard tutorials to emotional storytelling. Using a mix of high-production video and intimate creator moments, we integrated SHEGLAM products into the fabric of Ramadan traditions.
The Impact
50M+ Impressions and 25M Views. The campaign didn't just sell makeup; it established SHEGLAM as a brand that understands and honors regional identity.