10M+ Impressions
10 Tier-1 KOLs
Dominating the conversational landscape with 10M+ impressions driven by Tier-1 KSA KOLs.
The Brief
Sawa aimed to capture the dominant share of voice in the Saudi Arabian voice-chat market.
The Execution
We deployed a precision campaign featuring 10 Tier-1 KSA KOLs. The narrative focused on authentic community interaction and the premium social status of the platform, leveraging regional trust to drive massive user movement.
The Impact
10 Million+ Impressions and a documented spike in daily active users within the KSA market.