100M+ Impressions
$5M+ Sales Generated
Elite influencer activation for the year's most aggressive retail event in Saudi Arabia and UAE.
The Brief
Noon's Yellow Friday is the apex of regional retail. They needed an influencer strategy that converted attention into immediate transactions.
The Execution
We designed a high-impact creator strategy across Saudi Arabia and the UAE. By focusing on tactical, conversion-driven content, we turned the region's top voices into a sales engine for the platform's biggest event.
The Impact
100M+ Impressions and over $5M in generated sales, proving the power of localized influencer dominance.