500+ Hosts Managed
Community Localization Focus
Tactical mobilization of 500+ hosts to engage the world's most dedicated gaming community.
The Brief
miHoYo required a deep community connection in MENA for their flagship title, Genshin Impact.
The Execution
We deployed our 'Localized Team' strategy, managing a massive roster of 500+ hosts across Live Streaming and Short Video. We acted as the bridge between the global developer and the regional community, ensuring content was culturally resonant and technically accurate.
The Impact
Sustained high-volume engagement and a dominant presence in regional gaming conversations.